Tool
Tool is a creative production partner. We help brands and agencies create breakthrough content and experiences that drive cultural conversation.
Win Bates’ Whataburger TV spot ‘The Beacon’ debuts Featuring Lainey Wilson
Tool Signs director Emmanuel Osei-Kuffour Jr
Tool’s spec Land Rover spot shows possibilities of AI/live-action hybrids
On My Radar: Leo Zuckerman
Tool President Dustin Callif Featured On “Creativity Squared” Podcast: Creative at the Speed of Culture and GenAI
Win Bates Directs Kristen Bell and Dax Shepard for Carvana
Aqsa Altaf & John X. Carey Chime’s ‘$1 Million Bet’ proved generosity exists in hard times
KingWillonius Listed on Time100 AI 2024
Tool signs director Ava Berkofsky
Tool Signs Director Leo Zuckerman
Tool’s Alex Richanbach to direct, produce “Single at the Wedding”
GMUNK and Tool Rejoin Forces
Tool expands AI roster with Nem Perez and KingWillonius
The Making of “Forever Is Made Now”
Tool is a Standout on Ad Age’s 2024 Production Company A-List
New AI Marketing Tool Generates Ad-Ready Images for Under Armour – Here’s How It Works
GoodBoyBob Tests Its Coffee On Lab Rats In Truly Demented Ad
Tool Wins Production Team of the Year
The Work That Made Me: Renée Mao
My Biggest Lesson: Tyler Cohen
On My Radar: Bobby Louise and Brig
Becoming a Directing Duo with Sarah May Bates & Jeremy Konner
Breaking out of AI Jail: Strategies for Brand Marketers to Get Quick Wins
Unlocking the Future of AI and Brand Experience: Podcast with Tool’s Technical Director Wim Vanhenden
Grace Wells Wins Content Creator of the Year at the 2023 Influencer Marketing Awards.
Introducing Tyler Cohen, Creative Director for Tool Experience
This AR Filter Lets Anyone Fly a Pride Flag at Government Buildings Where They’re Banned
The Ins and Outs of an Experiential Activation at Coachella
2023 Award Round Up
On My Radar: Adriana Cruz
Tool Announces Tool France
Welcome to the Era of Practical Digital Innovation
Deciphering The Metaverse: A Primer For Brands To Cut Through The BS
Under Armour’s New Marketing Aimed at Young Athletes Features Tom Brady and Morgan Freeman
Tool of North America Signs Director Reneé Mao
Hannah Levy & Wes Walker Named to Adweek’s 2022 Creative 100
Meet Grace Wells, the TikToker Making DIY Ads for Major Brands All On Her Own
Aha Sparkling Water Seeks to Maintain Momentum With New Ad Campaign
The Top 5 Celebrity Brand Collabs You Need To Know About Right Now
The 2021 Webby Production Industry Index
Pizza Hut and ‘PAC-MAN’ Team Up for Nostalgic Arcade Experience