Tool
Tool is a creative production partner. We help brands and agencies create breakthrough content and experiences that drive cultural conversation.
This Mockumentary Brings The Boys’ Vought Universe to Life
How Marketers Can Meet Growing Creative Needs With Content Automation
Tool Signs Artfully Absurd Director Aaron Ruell
Tool adds master of the artfully absurd, Aaron Ruell
Tool signs director Aaron Ruell
Tool Signs Director Aaron Ruell
Michelle Towse on Leading Teams with Empathy
Runway Powers Tool’s New Cruise Control Pipeline to Create an Automotive Content System That Delivers at Scale and With Fidelity
Grace Wells turned a pandemic-born TikTok series about everyday products into a thriving ad business
AI has entered the production brief—now what?
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Ezra Paulekas and Ariel Klevecz discuss using comfy to go beyond the models: Custom Workflows for Commercial and Film Production
Filmmakers in Advertising #050: A Healthy Business Marriage with Directing Duo Bonnie Dennison & Alison Barton (aka Bonabart)
How Experiential Agencies Are Creating Moments Worth Sharing
On My Radar: Martin Raffier
Tool Adds Director Lauren Sick to Roster
Tool adds Lauren Sick to its roster
Meet the Panelists: The Artisans of Advertising: Why the Independent Maker Scene Still Dominates Craft
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How TOOL Scales Big AI Ideas on Runpod
Kling Introduces the World’s First Native 4K Video Model, Empowering Industrial-Grade AI Production Across Film, Advertising, and Creative Industries
Bonnie & Alison: Divide and Conquer
SHOOT’s 65th Anniversary Reflections: Then, Now and Looking Ahead, Part 2
Tool Signs directing duo Bonnie & Alison
Hershey’s sweetens the Winter Olympics with a new take on winning
AMD Kicks off CES with AI Film of Epic Proportions
Miro and Tool build Rome in a day
Miro and Tool Build Rome in a Day with Gen AI Spot
Tool Expands AI Content Group with Three Key Hires
Director duo The Chartrands join Tool
Dustin Callif: Tool of NA on Experiential Alchemy
Tool Appoints Michelle Towse Managing Director of Content
Ladywell’s ‘Censorship Scrambler’ Foils Big Tech’s Block on Lady Parts
15 creative campaigns to know about today
The Hybrid Approach: How Marketers Can Blend AI And Traditional Production
President of Tool speaks to LBB’s Ben Conway, in association with Adobe Firefly, about building a new framework for commercial production, and the next “golden age” of AI, AI, AI
Tool’s “Work in the Age of AI” at Linkedin Connect 2024 nominated for People’s Choice Award at the Webby’s
Stability A.I. names Tool’s Robert Legato as Chief Pipeline Architect
Tool President Dustin Callif speaks at Adweek’s “What’s Next in the Evolution of Generative AI-Powered Marketing”
Tool Signs director Emmanuel Osei-Kuffour Jr
Tool’s spec Land Rover spot shows possibilities of AI/live-action hybrids
On My Radar: Leo Zuckerman
Tool President Dustin Callif Featured On “Creativity Squared” Podcast: Creative at the Speed of Culture and GenAI
Aqsa Altaf & John X. Carey Chime’s ‘$1 Million Bet’ proved generosity exists in hard times
KingWillonius Listed on Time100 AI 2024
Tool Signs Director Leo Zuckerman
GMUNK and Tool Rejoin Forces
Tool expands AI roster with Nem Perez and KingWillonius
The Making of “Forever Is Made Now”
Tool is a Standout on Ad Age’s 2024 Production Company A-List
New AI Marketing Tool Generates Ad-Ready Images for Under Armour – Here’s How It Works
