About

Tool is a creative production partner. We help brands and agencies create breakthrough content and experiences that drive cultural conversation.

TOOL
IS
A
CREATIVE
STUDIO
AT
THE
FOREFRONT
OF
PRODUCING
BRANDED
CONTENT
AND
EVENT
EXPERIENCES
AT
THE
INTERSECTION
OF
STORY,
CRAFT,
AND
AI.
We
have
3
divisions:
Content,
AI
and
Experience.
Each
is
staffed
with
dedicated
creative,
tech
and
production
specialists.

OUR
SECRET
SAUCE

PAIRING WORLD CLASS DIRECTORS WITH 30 YEARS OF CONTENT PRODUCTION EXPERIENCE

We represent world renowned directors from SNL, Academy Award winners and highly awarded advertising creative directors across comedy, visual, auto and real-people. This allows us to collaborate with brands and agencies to produce branded content that resonates through storytelling and craft.

IN HOUSE TEAM OF AI SPECIALISTS

Since 2016, Tool’s been leveraging AI for the creation of campaign content and experiences.

We’re uniquely positioned, bringing a legacy of brand storytelling combined with AI production, supported by a full-time team that consists of AI VFX, artists, developers/engineers and producers.

TURNING EVENTS INTO EXPERIENCES

Our dedicated experience team helps brands create compelling B2C and B2B events and activations that turn IRL experiences into content creation moments.

AI CONTENT AUTOMATION & SOFTWARE DEVELOPMENT

Tool has developed proprietary methodologies and software that enables brands to supercharge their content production workflows.

We build custom pipelines for repeatable content such as product and lifestyle photography, running car footage and social media content.

Recognition

We’ve been recognized with 1000+ awards, including 2x Emmy’s, the prestigious Cannes Palme D’Or (Top Commercial Production Company In World), AdAge A-List 8x and the FWA Hall of Fame.