About

We’re a creative production partner that bridges the gap between agency and production company expertise. 

About
We’re
a
creative
production
partner
that
bridges
the
gap
between
agency
and
production
company
expertise. 

We
specialize
in
helping
brands
and
agencies
craft
memorable
branded
content
and
experiences
through
the
lens
of
cultural
strategy
and
PR.

Since 1995,

we’ve kept our partners ahead of the curve in content production and experiential, creative and cultural strategy, and creative technologies.

As makers,

we take a production-minded approach to creative, ensuring that concepts can be executed on time and on budget… cutting down on wasted energy and keeping an eye toward achieving work that’s both effective and efficient.

What
We
Do

  • Modernizing Content Workflow
  • Creating Brand Specific Data Sets
  • Developing A Private Network

OUR POINT OF DIFFERENTIATION

Our focus is to advise brands and agencies on how to leverage AI to modernize their marketing content workflow and convert this into a bespoke web tool that can be used by the marketing department.
Learn more.

AI
Consulting

  • Cultural Strategy
  • Concept Development

OUR POINT OF DIFFERENTIATION

We have a proven model of rapid ideation and strategy that allows us to consider creative, brand message and production logistics within a 3 week collaboration with our clients.

Ideation

  • Shoot Production
  • Post Production
  • Content Design (3D & 2D)
  • AI Content & VFX Production

OUR POINT OF DIFFERENTIATION

Twenty six years of creative production experience, creating long and short form branded content for some of the world’s largest brands.  Our range of production experience spans Super Bowl spots to celebrity driven content to Tik Tok to long-form branded content, real-time 3D optimized for the web and leveraging AI since 2016. We’ve seen it all and have the know how to back it up.

Content

  • Activations
  • Event Logistics
  • Experiential Tech
  • Live Stream Events

OUR POINT OF DIFFERENTIATION

Integrating creative technologies such as AR, AI and anything that can be dreamed into IRL and digital experiences.

Experience

  • WebAR (8th Wall Premiere Partner)
  • AI & Computer Vision
  • GenAI
  • Advance Screen, LED Design & Projection Mapping

OUR POINT OF DIFFERENTIATION

We have deep experience leveraging creative technology to create buzz-worthy marketing campaigns, with an internal team of technologists, combined with a world-class roster of technologists & storytellers.  We’ve been recognized as industry leaders in the fields of AI & AR, having specialized in AI & Advertising since 2016 and AR since 2012.

Creative
technology

  • 3D Design & Animation
  • Game Engine Development
  • MetaHuman Creation
  • Immersive Environments

OUR POINT OF DIFFERENTIATION

Creating 3D optimized for the web and interactive experiences.

3D

Tool has created and invested in software platforms that can be used to scale.

Tool has taken an equity stake in Hovercast, a proprietary SaaS live-streaming platform that allows brands and ad agencies to add an interactive graphics layer to their live stream across major live streaming platforms such as YouTube and Twitch.

Software
IP

Word
of
Mouth

0
B+
PR impressions
0
M
People reached on social

1000+
Awards

GoodBoyBob

A lot of coffee shops who take their coffee seriously also make the mistake of taking themselves too seriously. We are goodboybob, a legion of proud coffee nerds who put our heart and soul into finding, roasting, and preparing coffee with the highest standards in the world, but not acting all hoity-toity about it.

Did we mention the food? It’s great, too.

As seen in:

A lot of coffee shops who take their coffee seriously also make the mistake of taking themselves too seriously. We are goodboybob, a legion of proud coffee nerds who put our heart and soul into finding, roasting, and preparing coffee with the highest standards in the world, but not acting all hoity-toity about it.

Did we mention the food? It’s great, too.

As seen in:

© Tool of NA 2025