An Unprecedented Leap Forward In The Future Of Live Entertainment.
Sphere is a whole new medium and multi-sensory platform for today's artists. At Sphere, we are creating new immersive entertainment experiences on an unparalleled scale. Sphere Entertainment Co. is a leader in immersive experiences, technology and media.
Sphere was named as one of the 25 best inventions of the last 25 years by Time Magazine. It has also become the highest grossing arena in the world.
As Creative and Art Director, Kelly was able to envision and direct almost every creative aspect of Sphere through opening. Working with the team responsible for the early explorations of Sphere as a venue, as a brand, and as a canvas. This included working across all aspects of how to create content, shows, and activations for Sphere to determine the foundational overarching vision.
The work included (but was not limited to) show treatment development and writing; creative strategy; setting the look and feel of the venue, the brand, and its shows and activations; digital and physical show design including the development of the tech pack; physical production both for shows in the bowl and for the venue in general; digital content (interior media plan & exosphere) design and creation; robotics integration - narrative, choreography and appearance; drone design; brand development including logo mark, colors, renders, etc.
This work was created while Kelly was employed at Sphere.
