Netflix House

Netflix House Let’s You Experience Your Favorite Shows and Movies in Real Life. Netflix House is a year-round home for…

Creative Director - Kelly Knapp

Netflix House

Netflix House Let’s You Experience Your Favorite Shows and Movies in Real Life.

Netflix House is a year-round home for fans to live the stories they love. Enjoy rotating immersive experiences, exclusive merchandise, food, drinks, and much more. The first two locations opened in Dallas, Texas and King of Prussia, Pennsylvania in 2025 and a third location is slated to open in Las Vegas in 2027.

Netflix House was named to the list of “The World’s Greatest Places of 2026” by Time Magazine.

As Creative Director for Netflix House, the role included directing the internal and external creative teams; writing the Netflix House experience narrative and co-developing tone of voice. Additionally, this included directing the architecture, interior design, and exterior spaces of the venues, as well as all of the permanent and semi-permanent installations (outside the black box attractions).

This work was created while Kelly was employed at Netflix.