With the help of director Steve Mapp, Tool’s integrated team engaged the online world in the conversation of unique, outlandish activities, all with the RAV4 at the center of this ‘AI activity generating machine.'
Using smart key word recognition, we made interactive banner units respond to a selected activity with an IBM Watson derived pairing. These married up to pre-rendered edits whenever video was served up in response.
Artificial intelligence learned users' interests and processed them through Watson to create never-before-heard-of personalized activities, tailor-made for each user.
These activities were then personalized for each user on Facebook and included Deep Sea Drumming, Musical Chairs Umpiring, and Water Polo Portraiture, among hundreds of others.
