Disney – PixarFest

Why Promote the launch of PixarFest at Disneyland. How We created an easily shareable AR karaoke for Facebook messenger. Tool…

Director - Tool Experience

DisneyPixarFest

Yellow Shoes & McGarryBowen

Why

Promote the launch of PixarFest at Disneyland.

How

We created an easily shareable AR karaoke for Facebook messenger. Tool was the first group of developers invited to work with the Messenger camera, and we integrated an AR lens that allowed Facebook users to sing along to "You've Got a Friend in Me."

The AR filter transformed the user into their favorite Pixar character when singing the song and in a video message that acted as an invitation to PixarFest.