Tourism Victoria – Remote Control Tourist

Melbourne is not a city with huge landmarks; rather, its made up of fun smaller experiences that require more on-the-ground…

Tourism VictoriaRemote Control Tourist

Clemenger BBDO

Melbourne is not a city with huge landmarks; rather, its made up of fun smaller experiences that require more on-the-ground exploration.

We created a real-time web experience that allowed potential visitors from all over the world to experience Melbourne's depths.

Overall, 150 million people from 158 countries visited Melbourne in 5 days.

Through Twitter and Facebook, users could decide what they wanted to do, all through the eyes of "remote control tourists" on the ground. That way, people got to visit Melbourne before they actually visited.

Directed by Jason Zada

Awards

2014 Cannes Cyber Lions: "Craft - User Experience - Bronze"
2014 Cannes Cyber Lions: "Craft - Use of Video - Bronze"
2014 Cannes Cyber Lions: "Web Platforms - Microsite - Bronze"
"2014 Cannes Cyber Lions: ""Social Use of Co-Creation & User Generated Content - Bronze"""
2014 Cannes Cyber Lions: "Integrated Multi-Platform Campaign - Bronze"
2014 London International Awards: "Digital - Travel - Gold"
2014 One Show: "Interactive: Websites - Travel, Entertainment & Leisure - Bronze"
2014 Webby Awards: "Interactive Advertising & Media: Social Media Campiagns - Winner"
2014 SXSW Interactive: "Technical Achievement - Winner"
2014 AICP Next Awards: "Experiential - Winner"
2014 Comm Arts Advertising Awards: "Digital Advertising - Winner"
2014 ADC Interactive Awards: "Website - Silver"
2014 AWARD Awards: "Best in Show - Winner"
2014 AWARD Awards: "Interactive Film, Campaign - Gold"
2014 AWARD Awards: "Creative Innovation - Gold"
2014 AWARD Awards: "Branded Content, Campaign - Silver"
2014 AWARD Awards: "Art Direction, Individual - Bronze"
2014 AWARD Awards: "Illustration, Individual - Bronze"
2014 AWARD Awards: "Website - Business to Consumer - Bronze"
2014 AWARD Awards: "Online/Shared Film - Over 3 Minutes - Bronze"
2014 AWARD Awards: "Digital Design Craft - Bronze"
2014 AWARD Awards: "Digital Campaign - Business to Consumer - Silver"
2014 AWARD Awards: "Social Media - Silver"
2014 Festival Of Media: "Best Content Creation Award - Gold"
2014 FITC: "Innovation - Winner"
2014 IAB Australia: "Best of the Best - Winner"
2014 Spikes Asia: "Branded Content & Ent - Grand Prix"
2014 Spikes Asia: "Direct - Grand Prix"
2014 Spikes Asia: "Use of Social in Promo Campaign - Gold"
2014 Spikes Asia: "Integration of User Generated Content - Silver"
2014 Spikes Asia: "Use of Promo Stunts Live Advertising - Silver"
2014 Spikes Asia: "Non Fiction Series or Film - Bronze"
2014 Spikes Asia: "Web Campaigns - Bronze"
2014 Spikes Asia: "Web Platforms - Bronze"
2014 Spikes Asia: "Integrated Multi-Platform Campaign - Bronze"
2014 Comm Arts Ad Annual: "Winner"

Tourism Victoria – Remote Control Tourist

Tourism VictoriaRemote Control Tourist

Clemenger BBDO

Melbourne is not a city with huge landmarks; rather, its made up of fun smaller experiences that require more on-the-ground exploration.

Overall, 150 million people from 158 countries visited Melbourne in 5 days.

Awards

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