Why
Production of all event logistics for the LulaRoe Vision Conference in 2017 and 2018 for $25,000 buyers.
How
Manage and produce the experience for $25,000 buyers attending
Produce and program General Session, Breakouts, Fashion Show, Gala and Experiences Hall and 2 off-site parties including a Katy Perry, Ziggy Marley and Kelly Clarkson Concerts
Permitting, Security, Staffing, Registration, Hotel + Travel, Shipping, vendor management, installations and more
Results
— 25,000 people came through the event in 4 days with 500 million online impressions
— Clients first sold out conference and resulted in over 10 million dollars in wholesale sales in the month following the event
— Over $3 million dollars in merchandise was sold at the event