HBO Max – The Flight Attendant

The Flight Attendant Interactive Coffeeology experience flips the tables on what we’ve come to expect from COVID inspired virtual experiences….

Director - Tool Experience

HBO MaxThe Flight Attendant

The Flight Attendant Interactive Coffeeology experience flips the tables on what we’ve come to expect from COVID inspired virtual experiences. And just like the series, nothing is what it seems.

This invite-only experience targeted predominantly at press, influencers and superfans was presented as a first class Zoom-like course where people learn how to make three caffeinated concoctions from from three exotic destinations from the show… UNTIL SUDDENLY… THE HOST IS MURDERED and the audience is pulled into the world of The Flight Attendant.

The experience used data gathered about guests to create many interactive moments where the Barista demonstrated his tasseography (coffee reading) skills and knew far too much about guests. Or when the intruder divulges information she finds about the audience / witnesses.

And it didn’t end there. The assailant then announces “TAKE THEM, TAKE THEM ALL” and people on the call (actors) are kidnapped in real time. In the chaos other participants also got heavy knocks on their door, like someone was trying to get into their apartment.

Fortunately, what they found outside was nothing more scary than a gift for taking part in the experience coupled with a personal message from the Executive Producer and star of the show, Kaley Cuoco, that everyone could now watch the first episode of the series before the rest of the world.

Awards

  • 2021 Event Marketer Ex Awards: “Best Entertainment Activation - Winner”
  • 2021 Adweek Experiential Awards: “Experiential Activation by an Entertainment Brand”
  • 2021 The Webby Awards: “Advertising, Media & PR - Experience Marketing - People's Voice”
  • 2021 National Addy’s: “Online & Interactive - Best of Show”
  • 2021 National Addy’s: “Online & Interactive - Gold”
  • 2021 District 15 Addy’s: “Online & Interactive - Gold”
  • 2021 LA Addy’s: “Online & Interactive - Gold”