EVA Air – Augmented Reality OOH

For EVA Airline’s Gateway to Asia campaign, Tool created a transformative WebAR experience for magazines (Wired, Condé Nast, Fast Company)…

Director - Tool Experience

EVA AirAugmented Reality OOH

MullenLowe

For EVA Airline’s Gateway to Asia campaign, Tool created a transformative WebAR experience for magazines (Wired, Condé Nast, Fast Company) and OOH bus shelters around downtown Los Angeles and San Francisco.

Using their phones, users were able to turn the beautiful static prints of Taipei, Ho Chi Minh City, and Bangkok into portals through immersive videos, bringing the 3 cities alive before their eyes.