Most of us think of DoorDash as a company that brings you your food. But the real essence of the brand is about the human element and the millions of connections that happen everyday between Dashers, merchants and DoorDash users. We wanted to create a powerful and artful sculpture that could live as an evergreen platform in the lobby of their new SF Headquarters.
This sculptural LED wall is powered by a robust CMS that is populated with photos and videos from the brand, and leverages the DoorDash data in abstract and painterly ways, creating map based data visualizations that infuse the office with the life and dynamism of the DoorDash platform itself. We created an easy to use admin tool, similar to a Spotify playlist so that the DoorDash admin can program a schedule that cycles through various modes and color palettes that match the time of day and desired ambience of the office space. We handled concepting, design, development, technology, fabrication and installation.