Why
Promote the launch of PixarFest at Disneyland.
How
We created an easily shareable AR karaoke for Facebook messenger. Tool was the first group of developers invited to work with the Messenger camera, and we integrated an AR lens that allowed Facebook users to sing along to "You've Got a Friend in Me."
The AR filter transformed the user into their favorite Pixar character when singing the song and in a video message that acted as an invitation to PixarFest.
