Coca-Cola teams up with digital artist GMUNK to create data driven NFTs for FIFA World Cup Qatar 2022™
To celebrate Fifa World Cup 2022™, the the passion, power, and incredible talent of the best teams, will be captured forever by Coca-Cola and Crypto.com in a series of NFT artworks inspired by the unique ‘heatmaps’ created by each team’s on-field attacks, tackles, and winning goals.
Designed by visionary digital artist and Tool Experience Director GMUNK, along with the creative tech prowess of Tool Belgium, this collaboration with Coca-Cola will result in a collection of 10,000 unique NFTs, each generated by tracking the in-game action and movements of players in matches.
Combining digital art and football, this initiative is part of Coca-Cola and Crypto.com’s commitment to continue to deliver magical moments for fans during the World Cup.
The NFTs are available to football fans globally after they sign-up for a Crypto.com NFT platform account. All eligible fans have to do is to register on Coca-Cola’s Fanzone page and click on the NFT banner to be able to win and own a Coca-Cola ‘Piece of Magic’ NFT inspired by FIFA World Cup Qatar 2022™ – the newest form of memorabilia that will live forever on the blockchain.
“At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”
GMUNK
“This year’s FIFA World Cup will be the first to leverage Web3 technology. It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”
Steven Kalifowitz, Chief Marketing Officer at Crypto.com.
