Fallon approached Mike with a unique surreal premise (albeit one that manages to stay grounded in reality) that would give the story’s characters definitive arcs and convey the message that ‘going with your instinct’ on financial decisions can be very challenging… especially when every voice in your head has an opinion.
Finding the right cast for these spots was incredibly important, as each person had to have impeccable comedic timing while also physically resembling the main character to a certain extent. Mike’s knack for drawing great comedic performances is on full display in this campaign, along with his careful eye and sensibility for the most effective, humorous reactions.
