Northwestern Mutual – Travel Planning

GSD&M approached Brig with the idea of creating a spot that would show how Northwestern Mutual helps people live their dreams through the power of smart, expert financial planning. Their narrative route into the concept was to make the protagonist a busy man who allowed himself to get consumed by his working life - only to end up freely exploring the world, thanks to effective financial planning. Brig, three-time Oscar winning cinematographer Emmanuel “Chivo” Lubezki, and the production team shot the spot across a wide array of exotic locations.