These two assets, showcasing Samsonite’s Outline Pro luggage, were designed to kick off the brand’s TikTok channel in a highly shareable way. The digital ad asset was launched alongside a behind-the-scenes video, which gave a peek into production both in-studio and on location.
Concurrently, the [adult swim] asset allowed the brand to participate in the wildly popular [adult swim] TikTok trend. Together the two videos garnered over 1.3M views on Grace’s creator channel. Additionally, the videos were posted to @samsoniteusa as their first ever TikTok posts, reaching over 600k views and 100k likes on the brand channel.