Nerf – Rival

As part of a comprehensive strategy to bolster its TikTok brand channel, NERF asked Grace to create a two-part series featuring its Rival Sideswipe blaster. The series adopts the widely successful Tutorial vs. Result TikTok format: a NERF ad is teased in Part 1 with Behind-the-Scenes content, and the CTA encourages viewers to regularly check in on the brand channel for the final Digital Ad. The ad itself uses Practical and VFX to highlight the blaster’s curve shot mechanism, while fog and kaleidoscope effects create an exciting, dramatic atmosphere.