Sabra’s first TikTok campaign, the #SabraHummusChallenge, challenged five TikTok videographers to create ads for their favorite Sabra hummus flavor.
Grace’s video for roasted pine nut hummus integrates Sabra’s fun, colorful personality with TikTok trends (such as the slow motion “rice trend”) to create an asset that feels both TikTok native and entirely branded. The video garnered 2.8M views and received the most comments and shares of the five participating creators.
