Dawn – Platinum Powerwash

This 15-second spot drove an overarching TikTok awareness campaign which aimed to bring Dawn’s Platinum Powerwash Dish Spray to a Gen Z audience. The ad utilizes a stylized kitchen set, fast-paced music track, and stunningly effective visuals to communicate the product’s grease-cutting power. When posted to TikTok, the video reached an organic 2.9M views and 815k likes within 2 weeks.