Air Wick & World Wildlife Fund’s One-Square-Foot Super Bloom Park
“Even one square foot can make a difference.”
We teamed up with Air Wick and World Wildlife Fund to raise awareness of the fact that over the last 13 years, 33,000,000 acres of grasslands and native wildflowers have been lost in the Great Plains alone. Our strategy was to address this BIG crisis with a uniquely SMALL activation: a One-Square-Foot Super Bloom Park. By compressing several wildflower species into a tiny ‘park,’ we were able to show visitors what the massive loss of this kind of beauty looks like 'at a glance.’ The activation reached well beyond its on-site location of the Santa Monica Promenade, as visitors shared photos of the #squarefootsuperbloom experience on social media. For every photo shared with this hashtag, Air Wick replanted one foot of wildflowers in the Great Plains.