Under Armour – Be the One No One Saw Coming

Be the Athlete No One Saw Coming

Director - Wes Walker

Under ArmourBe the One No One Saw Coming

Under Armour came to Tool to launch the brand’s ‘Be the Athlete No One Saw Coming’ campaign, featuring five-time NBA All-Star Joel Embiid and Olympic Gold Medalist Jordan Thompson.

In two spots directed by Floyd Russ, Embiid and Thompson train as statistics flash across the screen, quantifying the slim chances they have of going pro. Russ’ raw cinematic direction highlights each athlete’s hustle and determination to beat the odds, motivating the next generation to Be the Athlete No One Saw Coming.


  • 2023 Webby Awards: "Advertising, Media & PR - Branded Content - Fashion, Beauty & Lifestyle - Winner"
  • 2023 District 15 Addy's: "Internet Commercial Campaign - Gold"
  • 2023 LA Addy's: "Internet Commercial Campaign - Gold"