The Climate Reality Project – World’s Easiest Decision

The Climate Reality Project partnered with Tool to create WorldsEasiestDecision.org, a website that serves as a call to action for…

Director - Brig & Tool Experience

The Climate Reality ProjectWorld’s Easiest Decision

The Climate Reality Project partnered with Tool to create WorldsEasiestDecision.org, a website that serves as a call to action for people to demand clean energy solutions and a safe and sustainable future for the planet from world leaders attending COP21 in Paris.

The interactive site pairs simple "yes" or "no" questions with engaging animations to show that, for someone who lives on Earth, it really is a simple decision to save the Earth. Tool handled story arc, design and development.

Awards

  • 2016 Comm Arts Awards: "Webpick of the Day"
  • 2015 CSS Design Awards: "Site of the Day"
  • 2015 CSS Awards: "Site of the Day"
  • 2015 Awwwards: "Site of the Day"
  • 2015 FWA Awards: "Site of the Day”
  • 2015 FWA Awards: "Mobile of the Day"