Why
Royal Caribbean faced a misperception among millennials that they needed to change: that cruises are void of adventure and that the Caribbean is a tourist trap, Royal Caribbean. #ComeSeekLive was a campaign that showed people all over the world what they could be doing if they were on a Royal Caribbean cruise in that moment.
Five adventurers cruised the Caribbean over the course of a week, streaming the whole thing on Periscope.
Viewers could see what the travelers were up to and even dictate their next moves.
