Pediatric Brain Tumor Foundation – Imaginary Friend Society AR

PBTF is the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis. The Imaginary Friends Society started…

Director - Tool Experience

Pediatric Brain Tumor FoundationImaginary Friend Society AR

RPA

PBTF is the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis.

The Imaginary Friends Society started as a series of videos, and Tool worked with RPA to transform it into an augmented reality experience that brings the films’ most lovable characters to life whenever kids and families need extra emotional support.

Awards

  • 2018 Cannes Lions: "Interactive - Silver"
  • 2018 Cannes Lions: "Innovative Use of Interactive/Technology - Silver"
  • 2019 AICP Next Awards: "Augmented Reality - Silver"
  • 2019 ADC Awards: "Augmented Reality - Gold"
  • 2019 ADC Awards: "Innovative Use of Interactive/Technology - Gold"
  • 2019 National Addy's: "Augmented Reality - Gold"
  • 2019 National Addy's: "Innovative Use of Interactive/Technology - Silver"
  • 2019 District 15 Addy's: "Augmented Reality - Gold"
  • 2019 District 15 Addy's: "Film/Video/Sound Branded Content"
  • 2019 LA Addy's: "Innovative Use of Interactive/Technology - Silver"
  • 2019 LA Addy's: "Augmented Reality - Gold"