Why
Produce interactive experiences that assist buyers in how best to promote their business and sell more clothes through interactive booths utilizing 30,000 square feet of warehouse space.
How
25 booths that allowed 25,000 buyers the ability to learn how to sell their clothing through Facebook Live Streaming and other applications
Interactive Styling Challenges, Instagram/Facebook activations pulling hashtags to create live art, “Why” walls that encouraged guests to focus on their “Why” in business, sewing lines, projection mapping experiences and more.
Results
— Over 1 million impressions online with social engagement
— Over 10 million in wholesale sales following the event
