Little Monster – Take This Lollipop

Take This Lollipop was a genre bending personalized horror film that was seen over 200 Million times and won an…

Work / Experience

Little MonsterTake This Lollipop

Take This Lollipop was a genre bending personalized horror film that was seen over 200 Million times and won an Emmy in the New Approaches category. Directed by interactive filmmaker Jason Zada and produced through Tool, this experience combined personalized data, tech and filmic storytelling to produce a new type of entertainment experience.

Directed by Jason Zada

Awards

  • 2012 Emmy Awards: “Outstanding New Approaches - Winner”
  • 2012 D&AD Awards: “Digital Advertising / Web Films in Book Annual - Winner”
  • 2012 Clio Awards: "Interactive - Self Promotion - Bronze"
  • 2012 SXSW Interactive Awards: “Best of Show - Winner”
  • 2012 SXSW Interactive Awards: “Interactive Experimental - Winner"
  • 2012 One Show: “Advertising - Self-Promotion - Gold”
  • 2012 One Show: “Social Media - Best Use of Social Media - Gold”
  • 2012 One Show: “Innovation in Branded Content - Winner"
  • 2012 One Show: “Websites - Self-Promotion - Winner"
  • 2012 One Show: “Websites - Self-Promotion - Merit"
  • 2012 The Webby Awards: “Interactive Advertising - Online Guerrilla & Innovation - Winner"”
  • 2013 ADC Awards: "Interactive Content - Innovation - Silver"
  • 2013 AICP Awards: "Cause Marketing - Winner"
  • 2013 AICP Awards: "Website / Microsite - Winner"
  • 2013 AICP Awards: "Integrated Campaign - Winner"
  • 2013 AICP Awards: "Social - Winner"
  • 2012 Comm Arts: "Advertising - Winner"
  • 2012 Comm Arts: "Experimental / Virtual Community - Winner"

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