Pandora – Afternoon

Pandora came to Paul with a campaign called “Sound On,” in which the protagonist’s press of the ‘Play’ button would trigger a transformative immersion into a music-video-like world inspired by the artist they’re listening to. This spot, “Afternoon,” was part of a series where ‘everypeople’ in everyday situations would channel their uninhibited inner partier/dancer. The overall campaign message “Be You” served to convey that Pandora music helps listeners be their truest selves.