OVERVIEW
Menopause. Period. Breast.
Words that describe everyday health. Words women need.
And words that major platforms still flag, block, or bury.
Tool partnered up with Ladywell to change that by creating a digital tool that makes women’s health uncensorable.
We built The Censorship Scrambler: a digital tool that makes women’s health impossible to silence. The platform empowers both brands and individuals to share their messages freely, without being filtered out by automated moderation systems. This website was a statement: a way to #UncensorYourHealth.
THE PROBLEM
Facebook and Instagram rejected these ads.
Despite Facebook and Instagram allowing these ads.
Sexual and reproductive health content is disproportionately flagged, down-ranked, or removed on everyday social platforms like Instagram, Facebook, TikTok, and Google. Everyday terms — “vagina,” “discharge,” “fertility,” and “hormones” — routinely trigger moderation filters, not because they’re explicit, but because the systems were never built to support women’s health.
For a brand rooted in the belief that women deserve to talk about their bodies without shame, judgment, or censorship, this posed a fundamental barrier. When platforms restrict medically accurate language, they don’t just silence brands — they limit access to information, community, and care.
OUR SOLUTION: THE CENSORSHIP SCRAMBLER
A platform built to outsmart digital censorship.
At the core of the experience is a custom tool that generates an “uncensorable” version of any message and is still readable to humans, but designed to bypass automated moderation.
HOW IT WORKS
1.
Write your message — exactly how you want it.
2.
Choose your output format (9:16, 4:3, 1:1).
3.
Preview and download a ready-to-post asset.
Your message stays intact — no filters, no gatekeepers.
THE OUTPUTS
IMPACT
The Censorship Scrambler transforms Ladywell’s advocacy into a functional digital product — not just a message, but a mechanism for real visibility.
By giving users and brands a way to speak freely online, the project reframes sexual and reproductive health conversations as something that should be:
clear, accessible, and impossible to censor.
