This groundbreaking project consisted of Tool Experience creating a very special edition of Lexus’s IS sports sedan— the ‘LIT IS’— by covering the car’s exterior with over 40,000 programmable LEDs that fill the space with flickers of colored light.
The team also built a mode that allows the vehicle’s surface to visually react — or send signals back — to a driver or anyone else standing close by. We approached the car "like a game programmer would think of a videogame object.”
Directed by Aramique Krauthamer
