The Marketing Arm approached Erich with a brief that centered on making their 'Jake from State Farm’ campaign feel bigger, as they planned on premiering “Stand-Ins” during the Super Bowl. The Marketing Arm already had pre-existing footage of Aaron Rodgers, Patrick Mahomes, and Jake from State Farm’s interaction, so they sought Erich’s help on shooting a busy, hustle-and-bustle film set, along with added scenes that featured the stand-ins.
Erich and the creative team proposed a number of ideas for Drake’s entrance, and together with the Marketing Arm, they landed on a comically low-key ‘entrance’ in which Drake was nonchalantly hanging around the craft service table. The spot landed on USA Today Ad Meter’s Top 10 Super Bowl Ads, among numerous other ’Best Of’ lists for Super Bowl 2021 Ads.
