Top director known for working with celebrities. Expert with comedy, action, and special effects. Owner of Palme d’Or-winning production company Tool.
Renowned director and Tool founder Erich Joiner continues his reputation as a leading, Emmy-winning commercial director and documentary filmmaker, pushing creative boundaries for brands such as Microsoft, Capital One, Enterprise, Mazda, Ford, and State Farm. He has won a wide range of the most prestigious industry awards, including Cannes Gold Lions, a Palm d’Or, a directorial DGA nomination, and multiple Emmy, in addition to three other Emmy nominations.
Most recently, Erich combined his experience as an F1 driver and his love for filmmaking by contributing to the engineering, driving, and capture of high-speed, on-track footage for F1: The Movie. His Super Bowl spot for State Farm (featuring Drake and Paul Rudd) landed in AdMeter’s Top 10 Super Bowl LV Ads. Several of Erich’s commercials have been selected as part of the permanent collection of the New York Museum of Modern Art, and Shots Magazine has ranked him one of the Top Ten Commercial Directors in the world.
- Types
- Content
- Commercials
- Entertainment
- Styles
- AR/VR
- Automotive
- Celebrity
- Comedy
- Documentary
- Sports
- VFX