Greg Whiteley

Greg Whiteley is an Emmy-winning director known for crafting emotionally resonant, visually cinematic narratives that connect audiences to the heart of a story. With a background in documentary filmmaking and a proven track record of capturing human complexity across hit series like Last Chance U, Cheer, and Wrestlers, Whiteley brings an unparalleled ability to elevate real-life characters into compelling, universally relatable heroes.

His commercial work is defined by the same core principles that made his series cultural touchstones: authenticity, nuance, and a deep respect for the subject. Whether working with athletes, everyday people, or brand ambassadors, Whiteley directs with a documentarian’s eye and a dramatist’s instinct. He knows how to find the soul in a subject and translate it into powerful branded storytelling. Whiteley has built a creative ecosystem that thrives on trust, curiosity, and precision. His approach is perfectly suited to high-stakes campaigns that demand both scale and sincerity. He’s a natural fit for brands looking to make emotional impact with integrity and cinematic polish.