MIRO MAKES HISTORY WITH ITS FIRST AI BRAND SPOT
Miro's new brand campaign, "Get Great Done", was designed to capture the AI Innovation Workspace’s unique ability to bring teams together and empower creativity with intuitive, contextual AI.
To bring the campaign to life we worked with Miro’s talented in-house creative team to create a tongue-in-cheek AI film showing how teams can get even the most ambitious projects done faster with Miro AI.
IT ALL STARTED WITH A PROMPT.
In a majorly meta moment, the creative journey began with a simple Miro AI request done by Miro’s creative team:
The results were nearly instant—and one sticky really stuck with us:
That spark of an idea made Miro wonder:
If modern and ancient worlds somehow collided,
could Miro AI help famous teams achieve historic greatness even faster?
And voila. The idea was born.
FRIENDS, ROMANS, COUNTRYMEN, LEND ME YOUR HOODIE.
To bring Miro's modern technology into ancient times, and to make the film relatable to today's teams, we created a universe that blurred the lines between historic figures and tech entrepreneurs, empires and start-ups, togas and t-shirts — a place where modern Miro technology would feel right at home in ancient hands. Where historically great things can get done by EOD.
And where tube socks go great with gladiator sandals.
This project was a wonderful example of how Miro enables teams across many disciplines and timezones to collaborate together and work alongside Miro AI to get great done faster than ever.
A FILM ABOUT AI, MADE WITH AI.
Knowing our film would require a large cast, thousands of miles of barren, undeveloped land, and a sweeping shot of Rome in all its pre-ruin glory (not to mention at least four sheep—make that two sheep, now it's three sheep) we turned, once again, to AI.
We used a concoction of AI programs to generate the characters, sets, voices and action. This included Google Nano Banana & Seedream v4 for image generation and Veo 3 for video creation.
THE PROCESS
Taking cues from film production, the Tool team went on a journey with Miro to ensure there was a process they could relate to.
Phase 0:
The Pre-Pro Meeting/Kickoff
- Educate and define the AI workflow
- Helping Miro understand the key steps along the process and when/how to provide feedback to AI generated images and footage
Phase 1:
Visual Development (Storyboards/Stills)
- AI-generated storyboards based on Miro’s script got the project 90% of the way there before any motion was created.
- Every decision, casting, wardrobe, location, character design, began with the same rigor as a live-action shoot.
- All teams collaborated through a shared Miro board with sticky notes, references, AI variations, and scene planning.
Phase 2:
Motion & Editorial
- Once in motion, the focus on the AI creative production process shifts to providing feedback on “movement” and “performance”. At this point, visual changes are not suggested because it means a regeneration of the image (akin to a reshoot).
- Unique to AI workflows: some (not all) shots could be re-generated mid-edit to solve creative challenges instantly.
- The team at Cut & Run handled editing and at Jogger handled compositing and VFX.
Phase 3:
Final Finishing
- Sound mix, final VO, color correction, resolution upscaling, and licensed music completed the film.
BEHIND THE SCENES
There was a team of creative directors, artists, producers and post all working together to direct the AI to produce results that help us tell the brand story. To shed some light on the AI production process, we are sharing some of the “outtakes” that didn’t make it into the final spot.
WE GOT GREAT DONE. AND IT'S ONLY THE BEGINNING.
Miro played a central role not just as the subject of the story, but as the collaborative engine behind the production. The team used a Miro board to collapse the distance between creative imagination and execution. It became the single shared space where prompt became storyboard, storyboard became strategy, and strategy became “Rome.”
And that is what it really means to “Get Great Done.”
