Starburst – Different Every Time

Ad Age’s Editor Pick: Using An AI Pipeline For Starburst To Create Modular Content That Is “Different Every Time”

Director - Bobby Louise & Brig

StarburstDifferent Every Time

DDB

  • Services
  • AI

The campaign idea is about experiencing something different every time you see it. That meant we needed a scalable & efficient solution to create a huge volume of content. A custom AI pipeline allowed us to create modular content that is not only different, but personalized to different audiences. So, we could create an experience that was unique, but also relevant to who and where audiences were experiencing it.

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