SCALING RUNNING CAR FOOTAGE
We’re aware of the industry issues. The cost of production has limited the ability to scale running car footage.
Agencies and auto brands want more flexibility and speed to market to change background locations (as well as other variables), customize this to different types of scripts and demographics and deliver more customized footage to dealers WITHOUT increasing budget AND while doing it faster.
It’s time to unleash the shackles and go from limitations to opportunity
INTRODUCING CRUISE CONTROL
An AI Running Footage Pipeline
Tool has developed an AI pipeline for creating running footage that delivers on 1:1 fidelity of the car model & the physics of the car driving on the road.
It allows car manufacturers to easily swap out and generate:
- Backgrounds (e.g. urban, suburban, mountains, etc.)
- Color of Car
- Camera Angles (Side, ¾, Drone)
- Output at 4K
Exterior Shots (Straight Road - AI Outputs)
Here, we show the Civic Sedan Hybrid, Pilot TrailSport and CR-V Hybrid TrailSport navigate from highway to city street.
Exterior Shots (Off Road - AI Outputs)
We’ve evolved Cruise Control so we can reproduce the physics of the car in motion, when driving off road.
Included are video output showing the Pilot TrailSport and CR-V Hybrid TrailSport in off road situations.
Interior Footage
