Filmed live at the NFL Pro Bowl in Orlando, these PSAs put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love – friendships, families, and romantic relationships – across race, religion, gender, sexuality, ability, and age.
The spot was released on Valentines Day and quickly garnered attention and views. It has over 20 million plays on YouTube and has won prestigious AICP and D+AD awards and earned director Floyd Russ an Emmy nomination.