Under Armour – Be the One No One Saw Coming

The All-Star No One Saw Coming

Director - Floyd Russ

Under ArmourBe the One No One Saw Coming

The All-Star No One Saw Coming

Under Armour came to Tool to launch the brand’s ‘Be the Athlete No One Saw Coming’ campaign, featuring five-time NBA All-Star Joel Embiid and Olympic Gold Medalist Jordan Thompson.

In two spots directed by Floyd Russ, Embiid and Thompson train as statistics flash across the screen, quantifying the slim chances they have of going pro. Russ’ raw cinematic direction highlights each athlete’s hustle and determination to beat the odds, motivating the next generation to Be the Athlete No One Saw Coming.