Digital, News

Marissa Meyer Features “Because Futbol” In Keynote Speech!



Marissa Meyer, the CEO of Yahoo!, did a keynote speech on how Tumblr can be a powerful creative canvas for brands. In her speech, she was kind enough to reference a Tumblr project we recently produced with Innocean and Hyundai called “Because Futbol.” This project was mentioned as an example of brands using Tumblr in a creative way.


BecauseFutbol is a carefully curated interactive experience expressly created to enhance the Word Cup for futbol fans. The experience is a powerful example of a trend of brands leveraging Tumblr’s passionate users and API to more organically create and share content within Tumblr and across the web.


View the Wall Street Journal write-up here >>
View the site here >>

Awards, Digital, Live Action, News

Tool Wins 13 Lions From 24 Shortlisted!



Congratulations to all of the Tool directors and our live action and digital teams for yet another strong showing at Cannes 2014. We won multiple awards across content and cyber categories, showing off our integrated capabilities.


Jason Zada and Clemenger BBDO Melbourne’s “Remote Control Tourist” won 5 Bronze Lions.


Ben Tricklebank and Pereira & O’dell’s Intel “The Power Inside” won 3 Bronze Lions, while his work with BBH NY for Playstation GT6 “First Love” won another Bronze and a Gold for its part in the “Greatness Awaits” Campaign.


Benji Weinstein and DDB Melbourne’s Devondale “Teacher” also won a Bronze Lion.


Meanwhile, Alec Helm’s Water is Life “Bucket List” took Gold for Viral Film and John X. Carey’s “Real Beauty Sketches” won a Creative Effectiveness Lion.


Alma Har’el Directs Airbnb’s First Ever Global Campaign With Pereira & O’Dell!


Titled, “Views,” this campaign takes you on a journey through the eyes of the Airbnb host. From Iceland to Thailand and several countries in between, this 60 second spot is sure to ignite the traveler inside everyone. Learn more about this inspiring campaign that is featured as an Editor’s pick in Creativity!


Take A Look Inside Aramique’s POPPED Wheat Thins Installation!


Interactive Director Aramique take us through a case study of the Wheat Thins Popped installation in Times Square.  From midnight to 8am the team managed to assemble a gigantic art piece filled with 500 balloons.  The real challenge of the installation was designing a mechanism that would pop a balloon every time someone tweeted #PoppedWheatThins.  Watch the short video to see how Aramique and AKQA pulled it off!




Tool Snaps Up 28 One Show Nominations!






We are so excited to receive 28 One Show nominations! Congrats to Ben Tricklebank, Jason Zada, Erich Joiner, Alec Helm, John X. Carey and Robert Richardson on your nominations!


Tool Welcomes Digital Executive Producer, Chris Neff!






Tool welcomes Chris Neff as Digital Executive Producer.  Neff joins Tool following his role as Director of Interactive Production at 180LA, bringing a wealth of agency experience and understanding to the production side. Managing Partner Dustin Callif is excited to have Chris as he will oversee the company’s digital productions.


Tom Routson’s NBFF Promo Is Creativity Pick Of The Day!



Sick of the same old bedtime stories? Check out Tom Routson’s Newport Beach Film Festival spot, named Creativity’s Pick of the Day, and dream sweet, pleasant dreams.


E*Trade Baby Quits!



Everyone needs closure in life. Benji Weinstein & Ogilvy say goodbye to the E-Trade baby!  Check it out in Adweek and Creativity!






V Energy Vikings storm!



Best Ads On TV has selected Benji Weinstein and Clemenger BBDO’s  V Energy “Vikings” as one of the best television advertisements of the week!


Give it a watch and let V’s Vikings wake you up!




Awwwards Names Nissan Passion Genome Site of the Day





We are proud to announce that Awwwards has named Nissan Passion Genome as a Site of the Day!


Nissan Passion Genome allows you to create a portrait out of your ‘passions’ utilizing generative art in our latest HTML5 experience. If you love Harry Potter… Live for fantasy football… And listen to NPR every morning… This site will show you what that ‘looks’ like.


Awwwards recognizes the talent and effort of the best web designers, developers and agencies in the world.