Awards, Digital, Live Action, News

Tool Wins 13 Lions From 24 Shortlisted!



Congratulations to all of the Tool directors and our live action and digital teams for yet another strong showing at Cannes 2014. We won multiple awards across content and cyber categories, showing off our integrated capabilities.


Jason Zada and Clemenger BBDO Melbourne’s “Remote Control Tourist” won 5 Bronze Lions.


Ben Tricklebank and Pereira & O’dell’s Intel “The Power Inside” won 3 Bronze Lions, while his work with BBH NY for Playstation GT6 “First Love” won another Bronze and a Gold for its part in the “Greatness Awaits” Campaign.


Benji Weinstein and DDB Melbourne’s Devondale “Teacher” also won a Bronze Lion.


Meanwhile, Alec Helm’s Water is Life “Bucket List” took Gold for Viral Film and John X. Carey’s “Real Beauty Sketches” won a Creative Effectiveness Lion.

Live Action, News

Check out JJ Adler’s latest spot that Adweek calls “The Year’s Meanest, Funniest, Grossest, Cutest Halloween Spot.”

We think it’s quite funny too if we do say so ourselves!

Live Action, News

Does it take brains or braun to escape flesh eating zombies?

Check out Tom Routson’s new spot for Diehard out of Y&R below or on Creativity where it was Pick of the Day!

Live Action

Woman vs. Truck… Director Tom Routson answers the question in this new campaign for Toyota.


Romance stories are built around love triangles. Casablanca… Beauty and the Beast… Twilight. Check out Tom Routson’s new spot and see a love triangle of a different kind between a man, his girlfriend… and his Toyota Tacoma.


“Girlfriend” is one of four spots directed by Tom Routson in the new campaign for Toyota Tacoma out of Saatchi and Saatchi LA. Check it out!

Awards, Digital, Live Action, News

It’s All Because of YOU and YOUR support we made it to the second round in The Cutting Edge Awards

Thanks to all your votes, three of our projects have made it to the second round of The Cutting Edge Awards:
JAM with Chrome is a real-time, interactive web application. It enables friends in different locations to play music together in the Chrome browser on their computers. Congrats to Ben Tricklebank and Google Creative Lab London.
Clouds over Cuba is an interactive multimedia documentary from the JFK Library marking the 50th anniversary of the Cuban Missile Crisis. Navigate the crisis in full detail including a thought provoking fictional What if scenario. Congrats to director’s Ben Tricklebank, Erich Joiner, The Martin Agency and The JFK Library.
Rectify: Your life in 20 Years See what your life would be like in 20 years through the lens of Sundance Channel’s new show “Rectify.” Leveraging HTML/CSS/Javascript, the site uses a custom animation engine to bring the future to life.
Help us take all  three of our projects to the next level by voting here>>
Did we mention how grateful we were for your votes?


Awards, Live Action, News

MiO “Eye of the Squirter” Shoot’s Top Spot


Check out Benjamin Weinstein’s latest work with Steam Films for MiO, “Eye of the Squirter”, featured as SHOOT Magazine’s Top Spot!
View the article Here >>

Awards, Digital, Live Action, News

JFK “Clouds Over Cuba” nominated for two Emmy’s at the 34th Annual News and Documentary Emmy Awards! Congratulations to The Martin Agency and Directors Erich Joiner & Ben Tricklebank.

See the full list of nominees here >>

Live Action, News

Meet the Dish Heads — Benjamin Weintein & Goodby, Silverstein & Partners’ newest spots for Comcast Xfinity

Director Benjamin Weinstein and Goodby, Silverstein & Partners’ newest spots for Comcast Xfinity follows around the Dish Heads, a disinclined group of people who still are stuck using satellite TV. Read more about “Discovery” (above) & “Ripped” (below) — both featured on Creativity.


Awards, Digital, Live Action, News

Tool Makes Creativity’s Production Company A-List 2012


We’re excited to announce that we are featured in Creativity’s Top Production Company A-List. (Tool is one of just nine production companies to have been selected for the A-list for each of the last four years). See the 16 companies that made it onto Creativity’s 2012 Top Production Company A-List.

Live Action, News

Matt Lauer plays Hide & Seek in this new Ad Council spot — Sean Ehringer

Campbell-Ewald Detroit & Director Sean Ehringer bring to life the importance of fatherhood in this comedic spot that features The “Today” Show’s Matt Lauer hiding from his daughter in unusual places. Lauer sneaks around his house, finding new hiding places along the way, until his daughter shouts, “Ready or not here I come!”
Read more about the commercial as featured on Huffington Post, Creativity, Today Show, Adweek & Adweek Top 10 of the Week.