Digital, News

Marissa Meyer Features “Because Futbol” In Keynote Speech!

 


 

Marissa Meyer, the CEO of Yahoo!, did a keynote speech on how Tumblr can be a powerful creative canvas for brands. In her speech, she was kind enough to reference a Tumblr project we recently produced with Innocean and Hyundai called “Because Futbol.” This project was mentioned as an example of brands using Tumblr in a creative way.

 

BecauseFutbol is a carefully curated interactive experience expressly created to enhance the Word Cup for futbol fans. The experience is a powerful example of a trend of brands leveraging Tumblr’s passionate users and API to more organically create and share content within Tumblr and across the web.

 

View the Wall Street Journal write-up here >>
View the site here >>

Awards, Digital, Live Action, News

Tool Wins 13 Lions From 24 Shortlisted!

 

 

Congratulations to all of the Tool directors and our live action and digital teams for yet another strong showing at Cannes 2014. We won multiple awards across content and cyber categories, showing off our integrated capabilities.

 

Jason Zada and Clemenger BBDO Melbourne’s “Remote Control Tourist” won 5 Bronze Lions.

 

Ben Tricklebank and Pereira & O’dell’s Intel “The Power Inside” won 3 Bronze Lions, while his work with BBH NY for Playstation GT6 “First Love” won another Bronze and a Gold for its part in the “Greatness Awaits” Campaign.

 

Benji Weinstein and DDB Melbourne’s Devondale “Teacher” also won a Bronze Lion.

 

Meanwhile, Alec Helm’s Water is Life “Bucket List” took Gold for Viral Film and John X. Carey’s “Real Beauty Sketches” won a Creative Effectiveness Lion.

Digital, News

Live Now! A Social Rebuilding Of Mario Andretti’s First Race Car

 

Ben Tricklebank and BBH NY’s Playstation Gran Turismo 6 “First Love” is LIVE! Like, right now “live.”  For the next 4 days, we’re asking viewers to participate in a ‘social restoration’ of Andretti’s very first race car.  In addition to participating live,  on the site check out the interactive documentary that tells the story of Mario’s “First Love”.  Tool’s team was responsible for the live action and digital production, with Ben taking on both the live-action and interactive directing roles.  Click <here> now to look under the hood!

 
Featured as Creativity’s Pick of the Day.

Digital, News

Nissan’s “Passion Genome” Project Paints Your Portrait Through Your Passions

 

You love Harry Potter… live for fantasy football… and listen to NPR every morning… but what does that “look” like? What do your passions say about you? Create a portrait out of your “passions” utilizing generative art in our latest html5 experience, Passion Genome, for Nissan out of TBWA\Chiat\Day!

Awards, Digital, News

Clouds over Cuba and JAM with Chrome made it to the FINAL round of FWA’s Cutting Edge Awards Project of the Year!

 

Clouds Over Cuba and JAM with Chrome have made it to the final round of FWA’s Cutting Edge Awards Project of the Year thanks to you!

 

Clouds over Cuba is an interactive multimedia documentary from the JFK Library marking the 50th anniversary of the Cuban Missile Crisis. Navigate the crisis in full detail including a thought provoking fictional What if scenario. Congrats to director’s Ben Tricklebank, Erich Joiner, The Martin Agency and The JFK Library.
 
JAM with Chrome is a real-time, interactive web application. It enables friends in different locations to play music together in the Chrome browser on their computers. Congrats to Ben Tricklebank and Google Creative Lab London.
 
We’ve made it to the final stretch, now help us take it all the way by voting here>> !!
 

 

 

Awards, Digital, News

And the Emmy Goes To…Clouds over Cuba!

 

 

 

 

Tool is celebrating coast to coast from Tuesday’s Emmy win for Clouds over Cuba.

 

The government may be shut down, but as they say in show business, “The Show Must Go On,” and that is exactly what happened Tuesday at the 34th Annual News and Documentary Emmy Awards.
 
Clouds over Cuba was nominated in the “New Approaches: Documentaries” and “Research” categories and ended up taking home the Emmy for “New Approaches: Documentaries” beating out CNN and the New York Times!
 
This is our 2nd Emmy win in two years!
 
A big congratulations to The Martin Agency, Erich Joiner, Ben Tricklebank, and The JFK Library.
 
We Beat Meryl!
 

Click Here>> to read more by Creativity.

Awards, Digital, Live Action, News

It’s All Because of YOU and YOUR support we made it to the second round in The Cutting Edge Awards

 
Thanks to all your votes, three of our projects have made it to the second round of The Cutting Edge Awards:
 
JAM with Chrome is a real-time, interactive web application. It enables friends in different locations to play music together in the Chrome browser on their computers. Congrats to Ben Tricklebank and Google Creative Lab London.
 
Clouds over Cuba is an interactive multimedia documentary from the JFK Library marking the 50th anniversary of the Cuban Missile Crisis. Navigate the crisis in full detail including a thought provoking fictional What if scenario. Congrats to director’s Ben Tricklebank, Erich Joiner, The Martin Agency and The JFK Library.
 
Rectify: Your life in 20 Years See what your life would be like in 20 years through the lens of Sundance Channel’s new show “Rectify.” Leveraging HTML/CSS/Javascript, the site uses a custom animation engine to bring the future to life.
 
Help us take all  three of our projects to the next level by voting here>>
 
Did we mention how grateful we were for your votes?

 

Awards, Digital, News

Solid Gold Win at the IAB Mix Awards

 

Art Copy and Code takes the win!
 
Congratulations to 72andSunny, Google Advertising Arts and Ben Tricklebank for winning the GOLD at the IAB Mix Awards for Business to Business.
 
It will be clear skies today.
 
Click  here>> to see the award
 
 

Awards, Digital, News

Tool has 4 projects nominated for FWA and Adobe’s Cutting Edge Project Of The Year Award – VOTE NOW

 

We are excited to announce our 4 nominations!

 

We have previously won FWA and Adobe’s Cutting Edge Award, Project of the Week, and now we are up for Project of the YEAR for:

 
Tool of North America Website, Our latest HTML5 experience, was developed in house with its own custom framework, and showcases over 200 award winning live action and digital content projects in a fluid CSS 3D environment.
 
JAM with Chrome is a real-time, interactive web application. It enables friends in different locations to play music together in the Chrome browser on their computers. Congrats to Ben Tricklebank and Google Creative Lab London.
 
My Life In 20 Years: See what your life would be like in 20 years through the lens of Sundance Channel’s new show “Rectify.” Leveraging HTML/CSS/Javascript, the site uses a custom animation engine to bring the future to life.
 
Clouds Over Cuba is an interactive multimedia documentary from the JFK Library marking the 50th anniversary of the Cuban Missile Crisis. Navigate the crisis in full detail including a thought provoking fictional What if scenario. Congrats to director’s Ben Tricklebank, Erich Joiner, The Martin Agency and The JFK Library.
 
If you think Tool is as Cool as we do, then…
 
Click Here>>  to vote for all of our Projects!
 
Vote as much as you would like. We wouldn’t want you to limit yourself.
 
Voting ends this Sunday, the 29th.

 

Digital, News

Ben Tricklebank and Aaron Koblin’s “Light Echoes” was Featured in Wired

 

Have you ever wondered what happens when you combine trains, lasers, crazy hacked JavaScript code and long exposure photography? Director, Ben Tricklebank, and data visualization specialist Aaron Koblin did and created the visually stunning “Light Echoes” project. It’s featured in Wired and a Vimeo Staff Pick.

View the article here>>