December 4, 2013
Ben Tricklebank and BBH NY’s Playstation Gran Turismo 6 “First Love” is LIVE! Like, right now “live.” For the next 4 days, we’re asking viewers to participate in a ‘social restoration’ of Andretti’s very first race car. In addition to participating live, on the site check out the interactive documentary that tells the story of Mario’s “First Love”. Tool’s team was responsible for the live action and digital production, with Ben taking on both the live-action and interactive directing roles. Click <here> now to look under the hood!
Featured as Creativity’s Pick of the Day.