Tool Snaps Up 28 One Show Nominations!






We are so excited to receive 28 One Show nominations! Congrats to Ben Tricklebank, Jason Zada, Erich Joiner, Alec Helm, John X. Carey and Robert Richardson on your nominations!


Tool Receives 19 Webby Nominations and Honors! Please vote for Webby People’s Choice Awards by April 25th!


1. Sign up to vote by logging-in using Twitter, Facebook, or Google.
2. Click on the direct links below and vote for our director nominations in each category by April 25th.


Microsoft “Atari Arcade”

Director: Grant Skinner

Web: Games - VOTE HERE


“The Melbourne Remote Control Tourist”

Directors: Jason Zada and Jason Nickel

Interactive Production: Tool

Interactive Advertising & Media: Social Media Campaign- VOTE HERE

Web: Guides/Ratings/Reviews – VOTE HERE

Social: Best Use Of Video- VOTE HERE


Dove “Real Beauty Sketches”

Interactive Director: John X. Carey

Interactive Advertising & Media: Integrated Campaigns - VOTE HERE

Interactive Advertising & Media: Branded Content – VOTE HERE

Interactive Advertising & Media: Viral Media – VOTE HERE


Intel “The Power Inside”

Interactive Director: Ben Tricklebank

Interactive Production: Tool

Interactive Advertising and Media: Consumer Electronics & Services – VOTE HERE

Social: Best Use Of Media - VOTE HERE


Google: “Art, Copy & Code”

Director: Ben Tricklebank

Interactive Production: Tool

Online Film and Video: Experimental & Weird – VOTE HERE

Interactive Advertising & Media: Business Products & Services – VOTE HERE

Web: Corporate Communications- VOTE HERE


Playstation GT6 “First Love”

Director: Ben Tricklebank

Interactive Production: Tool

Online Film & Video: Branded Entertainment Long Form – VOTE HERE

Social: Sports – VOTE HERE


JFK “An Idea Lives On”

Director: Ben Tricklebank

Interactive Production: Tool

Web: Cultural Institutions – VOTE HERE


Nature Valley “Quietest Show On Earth”

Director: James Cooper

Interactive Advertising and Media: Consumer & Packaged Goods – VOTE HERE


Die Hard “Getaway”

Director: Tom Routson

Online Film & Video: Best Editing – VOTE HERE

Online Film & Video: Branded Entertainment Scripted – VOTE HERE


Water Is Life: “4 Yr Old’s Bucket List”Director: Alec Helm
Social: Public Service & Activism - VOTE HERE

Online Film & Video: Branded Entertainment Scripted - VOTE HERE


Tool Welcomes Digital Executive Producer, Chris Neff!






Tool welcomes Chris Neff as Digital Executive Producer.  Neff joins Tool following his role as Director of Interactive Production at 180LA, bringing a wealth of agency experience and understanding to the production side. Managing Partner Dustin Callif is excited to have Chris as he will oversee the company’s digital productions.


Swim through time with Temporalis – a webcam & canvas Chrome Experiment




A slit-scan video filter that distorts time. Technology includes Canvas, WebRTC and Javascript. Developed by Tool Interactive Developer Josh Beckwith.

Chrome Experiments feature


Tool’s Bartek Drozdz develops Leap Motion/Sound Viz experiment





The web is all around us. With new technologies like WebGL, you can unlock great performance for real-time graphics with very little effort. Throw together some code in Javascript and some shaders, upload it to a web server, and you can have people around the world experience it. (Continue reading)


Interview on


Chrome Experiments feature


Tom Routson’s NBFF Promo Is Creativity Pick Of The Day!



Sick of the same old bedtime stories? Check out Tom Routson’s Newport Beach Film Festival spot, named Creativity’s Pick of the Day, and dream sweet, pleasant dreams.


E*Trade Baby Quits!



Everyone needs closure in life. Benji Weinstein & Ogilvy say goodbye to the E-Trade baby!  Check it out in Adweek and Creativity!






V Energy Vikings storm!



Best Ads On TV has selected Benji Weinstein and Clemenger BBDO’s  V Energy “Vikings” as one of the best television advertisements of the week!


Give it a watch and let V’s Vikings wake you up!




Awwwards Names Nissan Passion Genome Site of the Day





We are proud to announce that Awwwards has named Nissan Passion Genome as a Site of the Day!


Nissan Passion Genome allows you to create a portrait out of your ‘passions’ utilizing generative art in our latest HTML5 experience. If you love Harry Potter… Live for fantasy football… And listen to NPR every morning… This site will show you what that ‘looks’ like.


Awwwards recognizes the talent and effort of the best web designers, developers and agencies in the world.


Ice Cube is On a Blimp!




Ever dream of having your name on the Goodyear blimp? Well, Ice Cube did too and now his dream has become a reality. Check out this charity based film featured in Creativity, SHOTS and Complex Music, from Tool director Jason Zada. Today is a good day in LA.