Passion Genome

The Passion Genome was created to offer everyone a unique opportunity to explore their 6 primary passions and see how they are connected to their family, friends, and the world. The genome analyzes a user’s Facebook profile and then creates a dynamically generated portrait based on a person’s profile photo and their passions. This portrait serves not only as an interactive infographic but also a piece of generative art that captures the essence of the user. The portrait also contributes to the building of a worldwide interactive genome where users can discover passions and connections they never knew they had. In collaboration with TBWA\Chiat\Day to promote the Nissan Versa Note, Tool designed and built the Passion Genome with cutting edge Canvas, HTML, CSS, JavaScript, Facebook Connect, and 3D motion graphic techniques combined with an extensive backend that delivers key statistics about the genome.

Agency: TBWA\Chiat\Day LA

Tool: Interactive Director

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