Tool Director: Jason Zada

Work

Jump 'n Shake

McDonald's


Touchin' Lovin

Trey Songz


Remote Control Tourist

Tourism Victoria


Become Electric

BMW


Ready Set GoPro

Volkswagen


Congratulations, It's Cold

Under Armour


Take This Lollipop

Little Monster


Lost In The Echo

Linkin Park


Beckham Plays Beethoven's Ode to Joy

Samsung


Biography

Jason Zada is an award-winning storyteller and director. Most recently he was responsible for the Emmy Award-winning cinematic personal experience “Take This Lollipop,” which has been seen by over 100 million people around the world. The film gathered 13 million Facebook Likes, making it the fastest growing FB app of all time. It went on to win twenty-three awards, including an Emmy, a Webby, a Clio, and Best in Show at SXSW. Jason's unique blend of multi-screen storytelling landed him in Adweek/Creativity's Top 50 most influential creative personalities of 2012.

Starting at an early age, Jason was attracted to non-traditional storytelling. Creating Super8 films, programming text adventures on his Commodore 64, and playing video games all formed a strong foundation on him becoming both an avid geek and storyteller. During the 1990's Jason spent time telling stories in CD-ROMs and on the Internet. In the fall of 2000, Jason started the digital advertising agency, Evolution Bureau, and over the next 8 years grew EVB into a 65-person, world-renowned agency. This led the holding company, Omnicom, to acquire a majority stake in the company. ## As a commercial director, Jason has worked with some of the most prominent advertising agencies in the world, such as Wieden+Kennedy, Crispin Porter + Bogusky, Sid Lee and Saatchi & Saatchi on a variety of digital and broadcast projects. ## Jason is often asked to speak at a variety of industry events, including Cannes, South by Southwest, Creative Review’s Click and FITC. Jason’s work has appeared in New York Times, Forbes, Fast Company, Adweek, Shoot Magazine, Communication Arts, IndieWire, Contagious and a variety of other film and advertising publications. ## Jason is often asked to speak at a variety of industry events, including Cannes, South by Southwest, Creative Review’s Click and FITC. Jason’s work has appeared in New York Times, Forbes, Fast Company, Adweek, Shoot Magazine, Communication Arts, IndieWire, Contagious and a variety of other film and advertising publications.

Awards

The Fun Audit

Trident

Agency - Saatchi & Saatchi/NY

Year - 2012

University of Farmers

Farmers Insurance

Agency - RPA

Year - 2011

Remote Control Tourist

Tourism Victoria

Agency - Clemenger BBDO

Year - 2014

Take This Lollipop

Little Monster

Agency -

Year - 2012

Lost In The Echo

Linkin Park

Agency -

Year - 2013

Recognition

Top 10 digital innovations

Campaign

2013


Adweek's Top 10 Commercials of the Week: Oct. 18-25

Adweek

2013


Jason Zada talks 360 and the new BMWi3

Shots

2013


Creativity 50: Jason Zada, Director, Tool

Creativity

2012


Bang It Like Beckham: Samsung Taps Soccer Star to Play Up the Precision of the New Galaxy Note

Forbes

2012


See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note

Advertising Age

2012


Beckham Bends it Like Beethoven for Samsung

Fast Company

2012


Samsung: David Beckham

Creativity

2012


Beckham channels Beethoven in Samsung viral campaign

campaign

2012


Linkin Park: Lost in the Echo

Creativity

2012


Linkin Park's Personalized Music Video Leaves Fans “Lost in the Echo”

Fast Company

2012


Linkin Park's New Music Video Integrates Fans' Facebook Photos

Rolling Stone

2012


New Linkin Park Video Implants Your Friends’ Faces Into Post-Apocalyptic Memories

Wired

2012


Interactive video turns Facebook fears into 2 minutes of horror

CNN

2011


Mysterious Site Creates a Horror Movie, Starring You

NY Times

2011


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